Computer Love · two products, two audiences · 2026
MemoReel is for families: it repairs photographs that already exist. MemoReel Studio is for events: an AI photobooth system that makes ones that didn't.
One technology, two businesses that share nothing but a name. MemoReel is a consumer product: upload a scratched, faded family photograph, get it back in about a minute, pay per photo. MemoReel Studio is a B2B system: a brand books a themed AI photobooth for an event, guests take a selfie, and the pictures land on their phones and on a live wall.
Different buyers, different sales, different products. What they share is the way they were built: define the product, test the strange part first, and use AI as an execution layer across design, content and software rather than as a single feature.
The consumer product. Sold in Latvian at memoreel.lv and in English at memoreel.family, by the photo, to people restoring a family archive. No account tour, no onboarding. A slider, a free first photo, and credit packs.
01
Restoration is the rare thing you can demonstrate in one drag, so the homepage leads with a slider, not a description. First photo free. Then credit packs sized to how people arrive: ten, fifty, a hundred and fifty, five hundred. One-time, no expiry. Nobody restoring a family archive wants a monthly plan.
02
Every tile in the workspace is a draggable split between oriģināls and uzlabots. You never quite forget what the picture looked like before, which matters when the subject is somebody's grandmother.
The B2B product. An AI photobooth sold to brands and agencies by the event, but the point is not the photo trick. It is the system around it: a themed campaign page, a QR code, a live wall and a lead-capture step, all of it set up by one person in an afternoon with a laptop and a screen. No booth to ship, no operator to hire.
03
Order a theme: a preset look or a commissioned one. Pick what a guest does to unlock their photo: email, phone number, follow, like or donation. Set it up your way: a webcam on a big screen as a booth, a QR code so guests use their own phones, or both in the same room. Then it runs.
04
Each event is a project in the admin. The campaign page is built by describing it in a chat: fonts, buttons, the headline, where the QR code sits. The image prompt is a text box the organiser can edit, with the source lock and the watermark already in place. Visits, conversions and rate are on the dashboard as the evening goes on.
05
The trick is restraint. Generative AI wants to reinvent everything; the product gets better when it is told what not to touch. The real person, their face, their clothes and the actual venue all survive. Only the scene around them changes. The prompt opens with a source lock and a watermark goes on every image before it leaves.
06
At Adwards 2026 the theme was Burst the bubble. Guests were wrapped in translucent orbs labelled with a guessed job title. Portraits landed on a live wall as they were made, with a QR card in the feed telling everyone else how to get on it. The whole installation was a screen on a pillar and a laptop on a table.
MemoReel is live for consumers, in Latvian and English, selling credit packs from €5.90 to €199. MemoReel Studio is live for event buyers and has run its first wall, at Adwards 2026, converting 85% of visitors into contacts.